X-Ray Magazine is published by Aquascope Media ApS (LLC)
Member of:
DEMA
and
The UnderWater NetWork
X-Ray Magazine has led the way in media innovation ever since it was launched in January 2004. It’s a ground-breaking complimentary magazine (yes, it’s FREE) brought to you by worldclass contributors and distributed across the continents. With a novel approach to content and a refreshing layout design with a unique widescreen format built for both on-screen viewing and paper printout, X-Ray Mag has rapidly built a solid six-figure readership across the world.
The readership of X-Ray Magazine is a quality audience of active information seeking divers and travellers perceptive to new ideas and new products. They are well educated and high disposable income.
We have the numbers too and with our network partners in the Underwater Netword the combined audience is in the seven figures. Take closer look at the statistics
Total readership for the magazine: 157.000
As for the traffic to our website, please check out our position on Google. Fast, easy and reliable.
Details to be updated. Find price table at the bottom of this pages. See mediakit for further details
New Survey in progress
Looking for new customers?
X-Ray’s distribution, extremely competitive rates and unique “clickable ads” makes for one of the most exciting and attractive advertising platforms when it comes to reaching out to new audiences and reinforcing your message with existing ones.
Quality readership
Our audience are not just any readers. They have actively chosen to read the magazine – it doesn’t just get pushed through the mail slot - seeking information and perceptive to new ideas. They are generally well educated, have good disposable incomes and quite active travellers.
Content matters.
The constant stream of ever new on-line communities, budding media fashions and hypes, makes for a bewildering array of options. But at the end of the day … or should we say at the end of the links posted on those aggregated sites, it all comes down to where the original content is. X-Ray Mag’s articles are authoritative and highly sought.
Also, users of a social space are not mainly in a mindset receptive to information exposition but one of content creation.
Fusing print and web
X-Ray Magazine has dissolved the border between magazines and digital media and combined the best of the two worlds into one appealing package. With X-Ray Magazine has a unique ‘dual format’. While the design and horizontal format has been optimised for easy screen viewing all the virtues of the classical paper magazine are retained – just hit the print button. But this magazine comes with an extra ‘digital’ layer of interactivity with features that is only visible on-screen or on-line.
Interactive advertising – put your existing ads on steroids.
X-Ray Magazine can carry your standard print ads – no need to re-invent the wheel. But that is not the best part. You advert can now be added the extra dimensions of hyper-linking and interactivity even embedding rich media. Just roll the mouse over the ad and see what happens.
What does a “free magazine” mean for advertisers?
Divers and non-divers alike have taken to the concept of a “free” magazine. Like the free daily newspapers that came about around the turn of the millenium, X-Ray Magazine’s popularity and circulation is building rapidly.
This means that you can reach a targetted audience of thousands of divers and dive travelers as well as potential new divers that enjoy a high engagement in media and seek follow up activity in diving.
This is a readership that is both local and international and has been growing exponentially as broadband expands across the globe.
Advertise today – reach tomorrows audience too
Our content – whole magazines, stand-alone articles and website content – is all freely available and stays online where it remains searchable and indexable by search engines. Once you advertise in a print magazine and the next issue comes out, your advert is out of sight and quickly forgotten. Not so with X-Ray Magazine as new readers tend to want to have the whole collection of back-issues also.
The world is now digital
Just ask yourself. What’s the first thing you do in the morning?
Check your email or open your paper mail?
By Jason Heller
"Not everything that counts can be counted, and not everything that can be counted counts." - Albert Einstein
Yes, the internet provides a level of accountability and measurement like no other medium to-date. However, very often marketers tend to grab onto the wrong, albeit tangible, metrics to evaluate their efforts.
Such has been the case with click rate. I know this is going to sound like a lot to swallow - but get the idea of clicks and click through rate out of your mind as a Key Performance Indicator (KPI). The average response rate online hovers between 0.1% and 0.8%, and studies have proven that over 70% of consumers simply never click at all, even for products that interest them. Click through metrics are never valid metrics to measure the ultimate performance of your online advertising efforts.
That is not to say that click through rate means absolutely nothing - it simply is not a KPI. If you are running a direct response campaign, it certainly is one of the variables that would be monitored and optimized to yield an action oriented KPI (cost per lead, cost per sale, cost per newsletter sign-up etc). But really - is diving a direct response product? Or is diving a higher consideration purchase? Maybe for lower ticket items, you can argue a direct response application. But generally, while there are always those in market ready to buy now - it is the influence that sustained marketing has on the perception and preference for your brand and company, that ultimately yields consumers' decisions to do business with you.
By the way - Search marketing is a very different beast and reaches consumers at the bottom part of the sales funnel. It is efficient and effective as a direct response channel.
Earlier this year, the online advertising industry conducted a study (Natural Born Clickers) to determine just how many people actually click on ads, versus those that simply never click. The study illustrates that heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks. While many online media companies use click-through rate as an ad negotiation currency, the study shows that heavy clickers are not representative of the general public. In fact, heavy clickers skew towards Internet users between the ages of 25-44 and households with an income under $40,000. Not exactly the diving demographic. "Close to 70 percent of the online universe doesn't click at all," said Greg Rogers, VP at Tacoda.
So what are the other ways to measure online advertising you ask?
- Consumer attitudes and preferences towards your brand (we will get into how to measure this during my 2009 DEMA seminars, and will post the info here afterward)
- Surveys and point-of-sale (POS) tracking
- Your business growing as a result of aggregate marketing investments
Again, although the internet is indeed a measurable medium, it is not black and white. and unless you have the budget for research studies, not absolute. We will continue to discuss methods of tracking how consumers are influenced by your marketing.
Remember - measuring click rates indicates the impact of your adverting on less than 1% of those exposed. Your goal should be to understand how the other 99% have been influenced as well.
Format: PDF is preferred and gives best results.
Standard resolution: 144dpi
Colourspace: RGB
Tip: avoid small type.
| Issue: 27 - Dec 2008 | ||
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| Issue: 28 - Jan 2009 | ||
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| Issue: 29 - Feb 2009 | ||
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