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Rupert Howes an uncommon hero ensuring sustainable fisheries

Meet Rupert Howes. Influenced by conservationists like David Attenborough, Rupert Howes was determined to make the world more sustainable.
Credit:  
His financial training and experience with nonprofit organizations convinced him "we must work with the grain of the market to shift our economic system to a more sustainable footing" to create a world that operates within ecological limits.

As CEO of Marine Stewardship Council (MSC), he focuses on reversing the decline in global fish stocks through MSC's marine certification and eco-labeling programs. Today 500 MSC-labeled products from 22 certified fisheries are sold in 26 countries.

Learn about his story in this episode of Uncommon Heroes, funded by the Skoll Foundation. More information at www.skollfoundation.org.

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