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Reservation deadline:
13 May 2013
Copy deadline:
24 May 2013
Publication:
20 Jun 2013
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Reservation deadline:
16 Aug 2013
Copy deadline:
30 Aug 2013
Publication:
9 Sep 2013
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Click on cover to download mediakit/rate card as pdf (approx 2Mb)
What makes X-RAY MAG the most progressive magazine of today?
X-Ray Magazine has led the way in media innovation ever since it was launched in January 2004 as the first digital-only dive publication.
It's a ground-breaking complimentary magazine (yes, it's FREE) brought to you by worldclass contributors and distributed across the continents.
With a novel approach to content and a refreshing layout design with a unique widescreen format built for both on-screen viewing and paper printout, X-Ray Mag rapidly built and maintained a solid six-figure readership across the world.
It's a ground-breaking complimentary magazine (yes, it's FREE) brought to you by worldclass contributors and distributed across the continents.
With a novel approach to content and a refreshing layout design with a unique widescreen format built for both on-screen viewing and paper printout, X-Ray Mag rapidly built and maintained a solid six-figure readership across the world.
Get your message across
X-Ray Magazine & www.xray-mag.com
The readership of X-Ray Magazine and its websites is a quality audience of active information seeking divers and travellers perceptive to new ideas and new products. They are well educated and high disposable income.
We have the numbers too and with our partners in the Underwater Network the combined audience is in the seven figures. Our readership statistics should speak for themselves.
X-RAY MAG - The best ranked scuba publication in the world on Alexa.com since 2009 and winner of the MTA press award 2011
Our various media platforms are highly integrated and work in tandem with many cross-references.
Our flagship media, the award-winning magazine, is a periodical where we publish longer features, travel reports and in-depth going articles along with regular columns. Meanwhile our websites report on current and daily news and act as an extensive resource and library for everything dive related.
Our flagship media, the award-winning magazine, is a periodical where we publish longer features, travel reports and in-depth going articles along with regular columns. Meanwhile our websites report on current and daily news and act as an extensive resource and library for everything dive related.
Frequently Asked Questions:
All-inclusive
multi-platform
advertising packages
multi-platform
advertising packages
Our most attractive packages bundles magazine adverts, website adverts, newsletters, press releases servives, social media outlets and other services. It is easy and economic
For a la Carte rates - see the next section below
This is how it works:
It's like signing up for a cell phone subscription, broadband and cable-tv package. You pay a monthly fee that is substantially discounted. (6 month min commitment)
In a similar manner, the monthly rates depends how many or big the features you need.
We've put together five attractive packages for you, which combine magazine ads in X-Ray Mag and banner adverts on our popular website, with an option to add more cool features, such as video advertising and ads in our email list shots.
In these packages, we combine the best of what we have to offer with the highest discounts. Best of all, payments are broken down and spread over affordable monthly installments
Deposit or rolling prepayment required. Direct debit via credit card or PayPal available.It's like signing up for a cell phone subscription, broadband and cable-tv package. You pay a monthly fee that is substantially discounted. (6 month min commitment)
In a similar manner, the monthly rates depends how many or big the features you need.
We've put together five attractive packages for you, which combine magazine ads in X-Ray Mag and banner adverts on our popular website, with an option to add more cool features, such as video advertising and ads in our email list shots.
In these packages, we combine the best of what we have to offer with the highest discounts. Best of all, payments are broken down and spread over affordable monthly installments
We have nick-named these packages 'Menus' and they come pre-haggled for your convenience.
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Go for high visibility. The half page magazine ads combined with a choice of large banner ads. Package include press releases, product mention and video widgets.
( USD / mo.)
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Make a bigger impact with this combination of 1/3 page magazine adverts and various large banner ads which is garnished with press releases and product descriptions
( USD / mo.)
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This attractive mid-range package bundles quarter page magazine ads with medium size banners. Press release service included.
( USD / mo.)
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Economical without compromising visibility - you still get 1/6 page ads (far bigger than usual classifieds) and banner ads without having to break the piggy bank
( USD / mo.)
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Have it all. Full page adverts, the biggest banner ads we carry, press releases, product mentions, video and/or widgets, inclusion in our regular newsletters.
( USD / mo.)
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Magazine Ad Formats and a la carte Rates
Preferred format: PDF
Recommended minimum resolution: 144dpi.
Colour-space: RGB
For best results do not 'flatten' texts into graphics. Retain text on separate layers before exporting to pdf.
430 x 135mm (bleed)
410 x 128mm (non bleed - shown)
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
1-2 ads
1443
2020
1255
3-5 ads
1356
1899
1180
6 ads++
1299
1818
1130
|
100 x 62mm (Horizontal - shown left)
48 x 128mm (Vertical - shown right)
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
1-2 ads
240
336
209
3-5 ads
226
316
196
6 ads++
216
302
188
|
-
65 x 128 mm (vertical)
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
1-2 ads
288
403
251
3-5 ads
271
379
236
6 ads++
259
363
226
|
100 x 128mm (Stubby - shown left)
48 x 260 mm (Column - shown right)
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
1-2 ads
437
612
380
3-5 ads
411
575
357
6 ads++
393
551
342
|
84 x 202mm (horizontal)
65 x 260mm (vertical - shown right)
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
1-2 ads
525
735
457
3-5 ads
494
691
429
6 ads++
473
662
411
|
202 x 128mm (horizontal)
100 x 260mm (vertical - shown right)
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
1-2 ads
792
1109
689
3-5 ads
744
1042
648
6 ads++
713
998
620
|
215 x 280mm (bleed)
202 x 260mm (non-bleed)
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
1-2 ads
1443
2020
1255
3-5 ads
1356
1899
1180
6 ads++
1299
1818
1130
|
430 x 280mm (bleed)
410 x 260mm (non bleed - shown)
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
1-2 ads
2595
3633
2258
3-5 ads
2439
3415
2122
6 ads++
2336
3270
2032
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Bannerads
Click on the blue links to see a size template.
CPM |
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(Cost per thousand impressions) |
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(w x h, pixels)
|
EUR |
USD |
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Button 1 |
being phased out |
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Rectangle |
€ 6 |
$ 8 |
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Vertical Banner |
being phased out |
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3:1 Rectangle |
being phased out
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Medium Rectangle |
€ 21 |
$ 27 |
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Super Leaderboard |
€ 15 |
$ 19 |
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Leaderboard |
€ 15 |
$ 19 |
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Wide Skyscraper |
€ 17 |
$ 22 |
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Half Page Ad |
on request |
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Notes:
Frequency capping and geotargetting options included at no additional charge (max. 12 simultaneous versions permitted).
Check with IAB's ad unit guidelines for additional guidance on ad dimensions and file loads sizes.
Frequency capping and geotargetting options included at no additional charge (max. 12 simultaneous versions permitted).
Check with IAB's ad unit guidelines for additional guidance on ad dimensions and file loads sizes.
Stats & Demographics
Sept 02. 2012. We are in the process of reorganising and expanding this section and will soon provide additional and updated information on readership and demographics below. Meanwhile see the information stated in the mediakit that can be downloaded above.
How do we compare to a number of other fine dive publications? (see graphs below)
Data provided by Alexa - an independent web-information company owned by Amazon.com
Account managers
Sales Reps
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Europe & Africa
Copenhagen, Denmark
+1 925 246 5744 || (+45) 3696 5744
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U.S. - East Coast
Key West, Florida, USA
+1 (305) 304-0746 (cell) | +1 (305) 909-6961 (office)
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