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Reservation deadline:
13 Apr 2012
Copy deadline:
20 Apr 2012
Publication:
6 May 2012
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What makes X-RAY MAG the most progressive magazine of today?
X-Ray Magazine has led the way in media innovation ever since it was launched in January 2004 as the first digital-only dive publication.
It's a ground-breaking complimentary magazine (yes, it's FREE) brought to you by worldclass contributors and distributed across the continents.
With a novel approach to content and a refreshing layout design with a unique widescreen format built for both on-screen viewing and paper printout, X-Ray Mag rapidly built and maintained a solid six-figure readership across the world.
It's a ground-breaking complimentary magazine (yes, it's FREE) brought to you by worldclass contributors and distributed across the continents.
With a novel approach to content and a refreshing layout design with a unique widescreen format built for both on-screen viewing and paper printout, X-Ray Mag rapidly built and maintained a solid six-figure readership across the world.
Advertising
X-Ray Magazine & www.xray-mag.com
The readership of X-Ray Magazine and its websites is a quality audience of active information seeking divers and travellers perceptive to new ideas and new products. They are well educated and high disposable income.
We have the numbers too and with our partners in the Underwater Network the combined audience is in the seven figures. Our readership statistics should speak for themselves.
X-RAY MAG - The best ranked scuba publication in the world on Alexa.com since 2009
Our various media platforms are highly integrated and work in tandem with many cross-references.
Our flagship media, the magazine, is a periodical where we publish longer features, travel reports and in-depth going articles along with regular columns. Meanwhile our websites report on current and daily news and act as an extensive ressource and library for everything dive related.
Our flagship media, the magazine, is a periodical where we publish longer features, travel reports and in-depth going articles along with regular columns. Meanwhile our websites report on current and daily news and act as an extensive ressource and library for everything dive related.
All-inclusive advertising packages
Our most attractive packages bundles magazine adverts, website adverts and other services. It is easy and economic
For a la Carte rates - see the next section below
This is how it works:
It's like signing up for a cell phone subscription, broadband and cable-tv package.
You pay a monthly fee that is substantially discounted. (6 month min commitment)
It's like signing up for a cell phone subscription, broadband and cable-tv package.
You pay a monthly fee that is substantially discounted. (6 month min commitment)
In a similar manner, the monthly rates depends how many or big the features you need.
We've put together five attractive packages for you, which combine magazine ads in X-Ray Mag and banner adverts on our popular website, with an option to add more cool features, such as video advertising and ads in our email list shots.
We've put together five attractive packages for you, which combine magazine ads in X-Ray Mag and banner adverts on our popular website, with an option to add more cool features, such as video advertising and ads in our email list shots.
In these packages, we combine the best of what we have to offer with the highest discounts. Best of all, payments are broken down and spread over affordable monthly installments
Deposit or rolling prepayment required.
Direct debit via credit card or PayPal available.
Direct debit via credit card or PayPal available.
We call it our
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Go for high visibility. The half page magazine ads combined with a choice of large banner ads. Package include press releases, product mention and video widgets.
(USD 698)
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Make a bigger impact with this combination of 1/3 page magazine adverts and various large banner ads which is garnished with press releases and product descriptions
(USD 473)
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This attractive mid-range package bundles quarter page magazine ads with medium size banners. Press release service included.
(USD 326)
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Economical without compromising visibility - you still get 1/6 page ads (far bigger than usual classifieds) and banner ads without having to break the piggy bank
(USD 224)
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Have it all. Full page adverts, the biggest banner ads we carry, press releases, product mentions, video and/or widgets, inclusion in our regular newsletters.
(USD 1118)
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Magazine Ad Formats and a la carte Rates
Preferred format: PDF
Recommended minimum resolution: 144dpi.
Colour-space: RGB
For best results do not 'flatten' texts into graphics. Retain text on separate layers before exporting to pdf.
430 x 135mm (bleed)
410 x 128mm (non bleed - shown)
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
1-2 ads
1443
2020
1255
3-5 ads
1356
1899
1180
6 ads++
1299
1818
1130
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100 x 62mm (Horizontal - shown left)
48 x 128mm (Vertical - shown right)
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
1-2 ads
240
336
209
3-5 ads
226
316
196
6 ads++
216
302
188
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65 x 128 mm (vertical)
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
1-2 ads
288
403
251
3-5 ads
271
379
236
6 ads++
259
363
226
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100 x 128mm (Stubby - shown left)
48 x 260 mm (Column - shown right)
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
1-2 ads
437
612
380
3-5 ads
411
575
357
6 ads++
393
551
342
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84 x 202mm (horizontal)
65 x 260mm (vertical - shown right)
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
1-2 ads
525
735
457
3-5 ads
494
691
429
6 ads++
473
662
411
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202 x 128mm (horizontal)
100 x 260mm (vertical - shown right)
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
1-2 ads
792
1109
689
3-5 ads
744
1042
648
6 ads++
713
998
620
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215 x 280mm (bleed)
202 x 260mm (non-bleed)
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
1-2 ads
1443
2020
1255
3-5 ads
1356
1899
1180
6 ads++
1299
1818
1130
|
430 x 280mm (bleed)
410 x 260mm (non bleed - shown)
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
1-2 ads
2595
3633
2258
3-5 ads
2439
3415
2122
6 ads++
2336
3270
2032
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Bannerads
120 x 90 pixels (Button 1)
150 x 180 pixels (Rectangle)
468 x 60 pixels (Full Banner)
120 x 240 pixels (Vertical Banner)
300 x 100 pixels (3:1 Rectangle)
300 x 250 pixels (Medium Rectangle)
728 x 90 pixels (Leaderboard)
160 x 600 pixels (Wide Skyscraper)
300 x 600 pixels (Half Page Ad)
Check with IAB's ad unit guidelines for additional guidance on ad dimensions and file loads sizes.
Stats & Demographics
Feb 02. 2012. We are in the process of reorganising and expanding this section and will soon provide additional and updated information on readership and demographics below. Meanwhile see the information stated in the mediakit that can be downloaded above.
How do we compare to a number of other fine dive publications? (see graphs below)
Data provided by Alexa - an independent web-information company owned by Amazon.com
Account managers
Sales Reps
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General Inquires
Copenhagen, Denmark
+1 925 246 5744 || (+45) 3696 5744
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